Advertisers and social media companies strike a deal to address harmful content

by Aurore Lentz, Universal Rights Group Asuntos contemporáneos y emergentes, Blog, Blog

Following months of negotiations, the Global Alliance for Responsible Media (GARM), a consortium of companies including major brands of consumer goods and media platforms such as Facebook, Twitter, and Google, reached an agreement earlier this trimester to adopt a common framework on harmful content in the context of advertisement. By defining sensitive or harmful content in a unified manner across the industry, this agreement would make …